Experience

​​

Crowdbotics - Principal UX Designer
Crowdbotics reverse-engineers product requirements from existing code using AI.

AUG 2024 - Current

 

• Led end-to-end design for a 0-1 AI tool (Systems Analysis), aligning business goals, customer insights, and technical constraints to drive scalable design solutions in a B2B SaaS environment.

• Conducted user research and usability testing, translating findings into actionable design strategies that improved product adoption and satisfaction.

• Partnered with Product and Engineering leaders to deliver user-centered experiences in the form of Figma prototypes across complex workflows utilizing AI tools, including production ready assets.

• Facilitated design reviews and user research workshops, integrating insights into high-impact product enhancements.

• Identified pain points through ongoing discovery efforts, driving product improvements that resulted in a 30% increase in feature adoption and directly contributing to both Crowdbotics' growth and customer satisfaction.

• Created and contributed to design systems and reusable components.

• Collaborated with senior stakeholders and cross-functional partners in diverse time zones to clearly communicate design vision, influence roadmaps, and drive product innovation.

​

Caseware International - Product Design Manager
Caseware develops a SaaS platform geared towards accountants and auditors with AI tools.

MAY 2022 - APR 2024
 

• Scaled and managed a high-performing team of product designers from 4 to 14, increasing the design team capacity from 10 concurrent epics to 83 concurrent epics.

• Fostered a culture of collaboration, ownership, and innovation through mentorship, feedback, and career development planning.

• Designed HR tools for performance evaluation and project tracking, reducing design-to-development handoff time by 20% and improving product quality, while also leading award-winning cross-functional initiatives to solve critical user problems.

• Defined and scaled design processes, best practices, and standards to ensure consistency and quality across the platform, while contributing to the evolution of the company-wide design system.

• Oversaw cross-functional collaboration between product, engineering, and stakeholders to align design goals, address feedback, and refine product direction.

• Created a designer pair program to increase skill and confidence of junior designers while working alongside a senior. 

• Championed design operations efforts to increase overall accessibility to WCAG 2.2 Level AA and reduce design debt and product inconsistency.

• Introduced UX Research to Caseware, advocated for its value and hired the UXR team.

• Created career path progressions for all design team roles for transparent career growth options.

• Utilized tools like Figma, MURAL, JIRA, and Adobe Creative Suite to drive design ideation, iteration, and project tracking.

​

Caseware International - Senior UX Designer

OCT 2019 - MAY 2022
 

• Redesigned the B2B SaaS data acquisition platform, achieving a SUS score of 86, resulting in a 40% increase in user adoption and a 30% reduction in support calls, significantly improving the overall user experience.

• Mentored and managed 4 co-op students, providing guidance on design principles and user research methodologies, leading to a 50% improvement in their project outcomes and enhanced team collaboration.

• Presented design solutions to 10+ stakeholders, incorporating feedback and driving product improvements, which led to a 20% increase in product efficiency and fostered a collaborative design culture across 4+ product teams.

• Championed accessibility and inclusivity by aligning all designs with WCAG standards, improving usability for diverse user groups.

• Improved UX processes and advocated for user-centered design adoption, resulting in a 35% reduction in design iteration cycles and a 25% increase in overall product satisfaction.

• Built and maintained a robust design system, improving team efficiency and consistency across platforms.​​

​

Cambium Inc - Senior UX Designer

Cambium required 2 internal 0-1 products for their engineering and consulting company.

MAY 2019 - OCT 2019
 

• Conducted user interviews and facilitated 5+ design sprints, creating 15+ storyboards and user journeys that helped refine requirements and validated designs, leading to a 30% improvement in user feedback alignment and a 20% reduction in design iterations.

• Developed 10+ interactive prototypes and coded front-end solutions using HTML, CSS, and Angular, which resulted in a 40% improvement overall user satisfaction.

​

Qline Solutions - Senior UX Designer

Qline Solutions is a developer of QCare Healthcare Management systems and developer of custom software solutions.

NOV 2015 - APR 2019
 

• Collaborated with cross-functional teams to plan and execute 8+ B2B and B2C initiatives, designing and developing responsive web applications that increased user engagement by 25% and reduced development time by 20% through user and client-driven wireframes and prototypes.

• Developed a scalable design system based on Kendo UI, improving design consistency across applications and contributing to a 40% faster implementation of new features while ensuring the product remained 25% more competitive in the market.

​

Voicenet Interactive - Senior UX Designer

Voicenet develops voice recognition software and custom service solutions.

SEP 2013 - NOV 2015
 

• Collaborated with cross-functional teams to plan and execute B2B and B2C initiatives, designing and developing 5+ responsive web applications, resulting in a 30% increase in project delivery speed and a 20% improvement in client satisfaction through user-driven wireframes and prototypes.

• Developed a comprehensive design system based on Kendo UI, ensuring that the software design remained 30% more competitive in the market, leading to a 20% reduction in development time for future projects and enhanced UI consistency across applications.

​

OpenText - UI/UX Designer

OpenText is a world leader in Information Management, helping companies exchange information on a global scale.

SEP 2011 - SEP 2013
​

• Designed and developed 20+ prototypes for B2C and B2B web and mobile applications, resulting in improved user engagement by 38%.

• Created brands for 30+ clients working directly with high profile customers such as TELUS, Rogers, Gov Canada, CATSA, Konica Minolta and YRDSB.

• Established and promoted design guidelines, best practices, and standards across multiple teams, leading to a 40% improvement in design consistency and a 20% reduction in design revisions.

• Conducted weekly client meetings to determine needs and project requirements, successfully delivering 10+ projects on time and achieving a client satisfaction rate of 90%.

​

Education​​​