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Elevating user experience through thoughtful design.

Experienced Product and UX Designer with 10+ years leading user-centered design across fintech, healthcare, and AI in B2C, B2B SaaS platforms and startups. 
 

I specialize in turning complex problems into intuitive solutions through strategic research, thoughtful design systems, and cross-functional collaboration. Recently focused on AI-driven interfaces using large language models, I bring a balance of creativity, technical fluency, and execution to every stage of the product lifecycle. 
 

Passionate about clear, scalable design that delivers real impact. Tools like Figma, FigJam, Miro, and Jira are second nature to me, and I thrive in fast-paced, collaborative environments that value clarity, iteration, and thoughtful execution. 
 

Whether managing teams or contributing as an IC, I bring consistency, vision, and a deep commitment to design excellence.

LEADERSHIP

Coaching, KPIs, leadership, resource planning, stakeholder management, strategic influence, strategic planning, strategic vision, team culture, team management, team motivation

RESEARCH

Accessibility, comparative analysis, competitive analysis, data analysis, information architecture, quantitative data, research analysis, user flows/journey mapping, user research, usability testing

DESIGN

Artificial Intelligence (AI), color theory, creative ideation, design strategy, design systems, information architecture, interaction design, prototyping, UX design, UX writing, visual design, wireframing

PROFESSIONAL

Analytical skills, critical thinking, documentation, presentations, problem solving, project delivery, project management, storytelling, written communication, teams in different time zones

Case Studies

Shared Office

AI Dev Tool

B2B Platform

Reverse engineers code insights and business requirements from legacy codebases.

Accounting

Financial Import

B2B SaaS Platform


Used by accountants and auditors to help  their customers manage their practices.

Doctor using tablet

Home Healthcare

B2B Mobile App


Used by home care workers in the field and their coordinators to communicate with the clinic.

Broker

Wealth Management

B2C Website

A website to attract new high-net-worth clients looking for financial management solutions.

"Good design is like a refrigerator: when it works, no one notices, but when it doesn’t, it sure is hard to think about anything else." — Anonymous

WHAT PEOPLE SAY

Alexa Tang

UX Designer

Marlene has an innate ability to make everyone feel valued and confident, creating a team environment where open communication and mutual respect are the norms. Her approach to leadership is both inspiring and effective, leading by example and always ready to support her team in every challenge. Under her guidance, our team not only met our goals but exceeded them, fostering a collaborative and innovative atmosphere that enhanced our overall productivity.

Marlene is, without a doubt, a brilliant manager and an inspiring leader. Any organization would be lucky to have her at the helm, guiding their team to new heights.

Charath Ranganathan

Chief Technology Officer

"As our UX researcher and designer, Marlene was a significant contributor to Crowdbotics' Product group. She is proficient in all aspects of user experience design and testing and very comfortable interacting with customers and prospects. Not only is she good at synthesizing user research, she's also amazing at leveraging quick UI designs as a means of rapid ideation and iteration on product features. She's someone who is ready to work on a new project or feature and an amazing team player, as many of our developers and customers will testify."

Amalia Litsa

Director of Product

Marlene's professional maturity and knowledge made her a great partner to myself and the team. She is an extremely self-motivated designer with a high work capacity and unwavering focus and energy.

She took initiative when it came to building out our UX Ops. She created our Notion page and contributed interview templates. She also established ongoing SUS score measurement and reported this KPI to executive leadership on behalf of the Product Team.
Overall, Marlene is a very strong contributor and UX generalist. She knows how to explore the problem space, collaborate with Product and Engineering, test, and iterate.

Shweta Nanajkar
Senior UX Designer

Marlene is incredibly approachable and friendly, making it easy for team members to seek guidance and share ideas. Marlene excels at comprehending complex problems, empowers designers by providing appropriate UX design guidelines so designers could lead to effective and innovative solutions. Her commitment to fostering a positive, equal, and just team culture is truly commendable and has made our work environment one where everyone feels valued and motivated.

Chris Moorehead
Head of Design

"Marlene is a highly effective design leader who motivates and consistently obtains the very best from every designer on her team. She is unsurpassed in her ability to identify, hire, and develop emerging design talent. In my role as Caseware’s Head of User Experience, Marlene reported directly to me, and I relied heavily on her design expertise and superlative team-building skills. Without her assistance and support, I would never have been able to make the systemic changes required to transform Caseware into a truly user-focused software company."

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Louise Bonnamy
User Research Manager

"I highly recommend Marlene as a designer and people leader. She is incredibly skilled at developing teams to reach their full potential, fostering collaboration, and creating a healthy culture of feedback within the workplace. Marlene naturally motivates and inspires others, consistently bringing out the best in her team members."

Let's Connect!


Feel free to reach out on LinkedIn

or email at m-aubin @ outlook.com

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All content © Marlene Aubin 2025

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